sonos
40 live roles · consumer electronics industry
You are responsible for developing a cohesive social strategy across influencer, community, and owned channels that delivers against business and marketing objectives, collaborating with Brand Strategy, Brand Marketing and Brand Creative on programs that keep Sonos present, authentic, and resonant in the spaces its audience actually lives. Strategies should set clear global direction, while allowing for regional adaptation when needed. Social is a shared space, and your success will be measured on how well you drive an effective, social-native strategy while balancing stakeholder needs. You will have the opportunity to partner with the Head of Communications in building this function from the ground up. This includes shaping processes, establishing a measurement philosophy that connects channel performance to real business outcomes, and assessing the tools, platforms, and agency partners the function needs to run well. You will also help define the lanes and shared responsibilities that determine how Social, Influencer and Community sits across Communications, Brand Strategy, Brand Marketing, and commercial partners, and shape how this function operates within the Communications team, the broader Marketing org, and across the business. Your success will be measured by the strength of the creator and advocate relationships you build, the growth these programs drive against real business outcomes, and the degree to which Sonos' owned channels and communities reflect a brand people actively choose
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