columbiasportswearcompany--retail

34 live roles

The Consumer Insights team delivers consumer and market intelligence that helps guide strategic decision-making across Columbia Sportswear Company's portfolio of brands. Through custom consumer research, market exploration, and qualitative and quantitative studies, we uncover insights into consumer needs, perceptions, and category dynamics to inform business strategies. We partner with stakeholders to translate research findings, ensuring consumer perspectives are reflected cross-functionally. As a Sr. Consumer Research Analyst, you will independently lead mid- to large-scale research initiatives that deliver actionable consumer insights and strategic recommendations. You will collaborate across Product, Design, Innovation, Merchandising, Marketing, and Commercial teams to influence business decisions and strategy, ensuring the Consumer perspective is embedded throughout the purchase journey. Leveraging a variety of research methodologies, you'll transform complex data into compelling stories that help our brands better understand and serve outdoor consumers. HOW YOU’LL MAKE A DIFFERENCE